Vote YES on 2A

Building A Year-Round Community

Join us in advocating for a 6% tax on short-term rentals in Vail, Colorado to support housing programs and build a year-round community.

The facts you need to know

Keep Vail a
Thriving,
Year-round Community

Ballot Issue 2A is the next step to expand deed-restricted and workforce housing in Vail. Without it, Vail risks becoming a community of second homes, losing both vitality and sense of place.

2A will fund housing so Vail’s essential workers and their families can live here, including:
• Teachers
• Firefighters & police
• Healthcare workers
• Hospitality, retail & restaurant staff

The shortage of long-term rentals and ownership opportunities is a public crisis. It pushes out skilled, valued employees, makes it harder for businesses to stay staffed, and erodes quality of life in Vail.

Projects like Chamonix, Vail InDeed, and the Residences at Main Vail have shown real progress—but more is needed.

A YES vote on 2A will continue this work and help keep Vail a thriving, year-round community.

Questions & Answers

What is the proposed 2A STR tax?

The Town of Vail has responsibly invested $50 million in the development of 570 new community homes over the past year alone. The addition of a 6% excise tax will bring total taxes to 16.8%, which is in the middle of the pack amongst our peer mountain resort communities. STR (Short Term Rental) tax proceeds are legally-obligated, per the ballot language, TO FUND HOUSING ACTIVITIES, HOUSING DEVELOPMENTS, HOUSING PROGRAMS AND RELATED ACTIVITIES INSIDE AND OUTSIDE OF THE TOWN. While increasing the supply of homes is vital, affordability is perhaps even more important. Initiatives such as interest rate buydowns, reduction in rents, reduction in sales prices, and reductions in building costs can all contribute toward more affordable housing for our residents.

Examples of possible future uses include:

  • Development of Chamonix-style townhomes on CDOT parcel in East Vail
  • Enhancements to Vail InDeed Program Partnerships with other communities and organizations toward down valley projects such as EagleVail parcel development
  • Add environmental efficiencies to current and future housing projects (20% price increase)
  • More subsidies of current and future housing projects to be closer to 100% AMI affordability
2A is not…

2A is not a general sales tax or property tax increase. It will only affect out of town guests who might rent a STR. 2A  does not change any allowable property uses or STR regulations and does not restrict or limit the number or location of STR licenses. 

An excise tax is fair…

We love our STRs as they are very important to our world-class resort community operations, and they should financially contribute to the Vail community that makes them successful. STRs require increased levels of hospitality staffing and services compared to full-time resident-occupied homes. The increased staff results in increased demand for housing. STRs are assessed for property taxes as residential compared to hotels which are assessed as commercial. The resulting property taxes are approximately 24% of commercial (6.7% vs 27.9%). STRs paying a fair share is an acknowledgment that affordable and available housing for residents and the workforce, including employees of STRs, benefit not only residents, but the broader economy, business community, overall community character, and quality of the guest experience.

What are the environmental benefits to continuing to invest in new affordable homes in Vail?

In addition to maintaining and sustaining our community, community housing provides significant environmental benefits.

Will Vail see a reduction in guest visitation and spending if 2A passes?

No. Aspen is a great comparison – since their STR tax went into effect through August 2025, occupancy has increased 1.4%.

When guests visit Vail and rent a STR, how much do they spend per day?

Survey data from Economic & Planning Systems shows per unit expenditures by type for STR guests; based on this data, expenditures average $898 per unit per day, including $428 on food and beverage, $300 on retail/shopping, and $170 on entertainment and recreation.

How many STRs exist in Vail?

There are 2,454 STRs in Vail. These are distributed among different types of units including locally-occupied homes, second homes, and condotels.

What are the number of employees in the local economy that is driven by the STR guests?

Data shows that the revenue associated with an inventory of 2,454 STR units, total employment approximates 3,190, given that each individual STR supports 1.3 jobs per unit, based on an average annual occupancy rate of 40 percent.

What types of jobs are generated by the guests staying in STRs?

82 % of the jobs are concentrated in industries that include Retail; Accommodation/Food Services; and Entertainment/Recreation.

What is the earning potential of these employees, and how many will need community housing?

When the profiles of the jobs generated are evaluated based on the full range of occupations (and corresponding wages), 98% of these employee- households will earn less than 200% of AMI, thus needing some form of affordable housing support. Note that when the threshold for needing community housing support is lowered to 100 percent of AMI, the corresponding percentage of households needing support remains relatively high, with 86% requiring assistance.

Based on the earning potential of these households, across the spectrum of local wages, how large is the financial gap that requires backfill to address the housing needs of this segment of the population?

The average employee-household income of the jobs driven by STR guest spending (and corresponding ability to pay for housing) yields a gap of $404,000 for each STR, or $13,500 annually based on financing terms and the life cycle of housing projects.

Proposed Change:

• With the proposed 6.00% STR tax, Vail’s total tax rate would rise to 16.80%, very much in line with our peer communities.

• This would move Vail closer to the upper third of the peer communities. If the proposed tax passes, Vail would no longer be the lowest and would instead align with peers.

Currently, Vail is an outlier on the low end with minimal STR taxation.

Community Voices for Housing Initiatives

“My mom is a small business owner and community leader who loves Vail and wants her friends to stay living here. I think she wants me to be able to live here, too, in 20 years. I’m cute – vote YES on 2A for my future!” 

Cal Stober

I’m a proud homeowner in the deed-restricted Chamonix neighborhood. Homewonership in Vail allows me and my husband to live and work in – and serve – the community we love.

Robyn Smith

“To ensure Vail thrives well into the future, we have to continue to provide all types of affordable homes, from ownership to rentals. Vail is a leader in creating housing opportunities and we’ve got to keep growing the pot.”

Travis Coggin

By voting YES on 2A, we can create a year-round community that thrives. This initiative will provide the necessary funding for new homes and programs.

Steve Lindstrom

How to Vote

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Join Us in Voting YES on 2A

Your support can help fund vital housing initiatives and create a sustainable community for all residents.